Back at Yosemite again

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• This project required building a list for the Yosemite Mariposa Tourism Bureau
• This was a different twist to an old problem
• The money is in the list but without a list there is no money

In this project we were hired by the Tourism bureau to build a list for Yosemite prospects.  Believe it or not Yosemite has been declining each year in terms of visitors to the park.  Our job was to put together a plan to spike Bay Area interest and get people to the valley once again.  We did this by first building a SuperBlog ™ for Yosemite.  The SuperBlog we conceived and build for a few destination clients in the last year.  To go see what a SB looks like go to www.yosemitemariposa.com and take a look around.  Anyway we tied the SB to a radio promotion in the Bay Area offering a bunch of prizes just for going to the squeeze page and providing us with first name and email address.  It was a killer promotion which had over 12,000 people opt-in for the promotion.  In fact the powers at the Yosemite Mariposa tourism board have told us it is the most successful promotion they have ever done.  We all know what you can do with a list and this is a great example of thinking outside the box and really ramping up a killer promotion quickly.  We did the entire promotion including the building of the blog, making the radio ads and getting it on the radio in about two weeks time.  I’m sure that would be a record in anyone’s book.  In this TollGate project we were paid as consultants on the project.