Hallmark also likes Baseball Cards

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• Hallmark Greeting Cards wants to get into the Trading Card market
• But they don’t want to compete with card stores
• They want a proprietary product developed that no one else can sell

We enter the picture and find a company that is developing a very upscale trading card holder that they have patented.  The company making the holder makes a deal with Hallmark and we sit in the middle contracting out some labor for the fulfillment and sell the concept to Hallmark who then introduces the product nationwide in select upscale stores.  The launch is a success even though we are selling a product that in the regular hobby channel would sell for under $10 retail Hallmark introduces it at $32 retail and the product sells through the entire production run.  It was very successful but a short lived product launch which we made 5+ figures on.