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Yosemite Sam or in this case Yosemite Phone Cards
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MLB signing with ex- big leaguer works like magic

  • A third party hired us to have baseball’s signed by a former MLB player
  • While he is signing we find out he is in terrible financial shape
  • Even though he had recently retired he was broke we found a patch and made it work

We go back to our client with the baseballs and tell the company of the plight with this world famous athlete.  They are very intrigued as they also run a large sports magazine with nationwide distribution.  After a round table secession we come up with a novel idea that will be a win win for everyone.  The magazine, with the athletes ok, held the first ever live national auction over the phones auctioning off a number of his personal items from when he played.  The magazine ran full page ads for a couple of months in their magazine describing all the items.  The athlete was brought back to the East Coast and sat in on the auction and actually answered questions from bidders.  It was a huge success and the start of a very profitable sideline for the magazine.  The athlete was paid on the spot with a nice high 5 figure check and was happy and very thankful.  We didn’t make any money on this deal but we did open the door for other deals with the company and many deals with the athlete and some of his retired buddies.

 

 

 

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