POGS = Profits on goofy Stuff

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• In the early years it seemed like we concentrated mainly on collectibles which to a large extend was true
• Find a niche, become an expert in it and exploit it
• Just as cards started dying out in came POGS and a new opportunity to marry license holders with manufactures…which is exactly what we did.

We were approached very early in the POG game about helping put together some deals.  Because of our experience with Peanuts and our connections we were able to step right in where we left off with the trading cards.  We quickly obtained the Peanuts licensee for POGS ourselves.  We then went on to find 6 or 7 POG manufactures who we then in turn sub-licensed our license to in return for a percentage of the profits.  At its peak our manufacturers were producing and selling well over 3,000,000 of the little round discs per month.  And the only thing we did.  Collect the checks, pay Peanuts and keep the rest for ourselves.  This was a very easy, clean and fun fad business.