Dial up profits with Peanuts Phone Cards

• As we mentioned before we found a real nice with collectible products and/or fads so why stop when you’re hot?
• Because of a great relationship with the licensing arm of Peanuts we kept it up by bringing in the largest manufacturer of the next new hot fad Phone Cards
• This time we secured the license and found a major manufacturer who did the rest

This should have been a huge deal but because the phone card company was less than honest they kept all of the profits.  In the long run it wasn’t worth the battle as they had the deep pockets.  The deal we structured saw both the manufacturer and Peanuts generate significant revenue.  We should have been paid by the manufacturer in this deal however there were always one or two excuses away from payment.  Part of this deal included a full page ad in the USA Today featuring Snoopy and then Super Bowl MVP Steve Young.  We found out later that a third company paid the card manufacturer $160,000 for the rights to all the business that came from the full page ad the day after San Francisco won the Super Bowl.  We thought they were trying to sell phone cards.  That was not the case.  They were looking for advertising partners and doing it with someone else’s money.  We never knew this and neither did the Peanuts licensing arm.  That deal didn’t last long and would not be considered a success except for the fact that the manufacturer walked away with about $250,000 for a month long promotion.